The Ordinary
Ingredient-led clinical formulas at straightforward prices.
The Ordinary (part of DECIEM) built their reputation on ingredient transparency. Every product is named after its active ingredient and concentration — no marketing names, no mystery. This makes them ideal for people who want to understand exactly what they're putting on their skin. Their range covers everything from vitamin C derivatives to BHAs, peptide serums, retinoids, face oils, gentle cleansers, barrier-supportive basics, milky toners, and growth factor serums. The learning curve is real (you do need to understand your ingredients to layer them correctly), but the value for money is almost unmatched. The full range includes targeted eye serums (Multi-Peptide Eye Serum), lash and brow treatments, multi-peptide anti-aging formulas including Matrixyl 10% + HA and their copper peptide serum, brightening and barrier serums, face and body emulsions, gentle foaming cleansers, exfoliating and milky toners, vitamin C derivatives (Ascorbyl Glucoside Solution 12% and the high-strength Vitamin C Suspension 23% + HA Spheres 2%), mandelic acid for sensitive acid users, body acne treatments (Salicylic Acid 0.5% Body Serum), advanced growth factor serums (GF 15% Solution), single-ingredient face oils (100% Plant-Derived Squalane), high-strength retinol and peeling solutions, antioxidant serums, targeted acne spot treatments, innovative plumping serums, a glycolipid cream cleanser for dry and sensitive skin, a clay and charcoal clarifying mask (Salicylic Acid 2% Masque), a post-acne mark serum (Aloe 2% + NAG 2% Solution), a scalp hydration serum (NMF + HA Scalp Serum), and even a multi-use squalane lip balm — all at the same transparent ingredient-forward pricing the brand is known for.
What The Ordinary Is Known For
- Ingredient-first naming and full transparency
- Affordable clinical-strength actives
- Targeted serums for specific skin concerns
- A wide range from beginner basics to advanced actives
- Multi-peptide anti-aging without the premium price tag (including copper peptides)
- High-strength peeling solutions and retinoids for experienced users
- Brightening serums and emulsions (niacinamide, alpha-arbutin, azelaic acid)
- Prostaglandin-free lash and brow serums
- Gentle glucoside and squalane cleansers for sensitive skin
- Soothing and barrier repair serums (ceramides, centella, niacinamide)
- Multi-antioxidant radiance serums with EGCG, tocotrienols, and ascorbyl glucoside
- Niche plumping technology (Volufiline™ + Pal-Isoleucine) at accessible pricing
- Sulfur-based spot treatments and gentle PHA lip exfoliants
- Beginner retinol (0.2% in squalane) for retinoid newcomers
- High-concentration Matrixyl peptide serum (Matrixyl 10% + HA) for fine line support
- Gel moisturizer with NMF and Beta Glucan anti-inflammatory calming
- Multi-Peptide Eye Serum for crow's feet, puffiness, and dark circles
- Advanced growth factor serum (GF 15% Solution) for visible skin repair
- Gentler mandelic acid AHA for sensitive-adjacent and beginner acid users
- Body acne BHA treatment (Salicylic Acid 0.5% Body Serum)
- Anhydrous BHA option (Salicylic Acid 2% Anhydrous) for dry-to-combination skin
- Stable vitamin C derivative (Ascorbyl Glucoside Solution 12%) for daily antioxidant use
- High-strength L-ascorbic acid (Vitamin C Suspension 23% + HA Spheres 2%) for experienced brightening users
- Single-ingredient 100% Plant-Derived Squalane for face, hair, and minimalist routines
- Gentle glycolipid cream cleanser for dry and sensitive skin without stripping
- Clay and charcoal clarifying mask (Salicylic Acid 2% Masque) for weekly pore treatment
- Post-acne mark serum (Aloe 2% + NAG 2% Solution) with a gentle melanin-inhibiting approach
- Leave-in NMF + HA Scalp Serum for hydration-related scalp dryness
- Multi-use Squalane + Amino Acids Lip Balm for lips, cuticles, and elbows
- 100% Organic Cold-Pressed Moroccan Argan Oil for face dryness, flaky skin, and hair nourishment
- NMF + Inulin Body Lotion — NMF humectant system extended to body skin with prebiotic inulin
- Multi-Active Delivery Essence for pre-serum hydration and improved routine absorption
- Balancing & Clarifying Serum for oily, combination, and congestion-prone skin in one step
- Retinal 0.2% Emulsion — advanced retinaldehyde serum for experienced retinoid users
- Resveratrol 3% + Ferulic Acid 3% — anhydrous antioxidant serum with double-strength polyphenol protection
- Pycnogenol 5% — niche maritime pine bark OPC antioxidant for advanced antioxidant-stacking routines
The Ordinary Products Decoded (52)
A high-strength niacinamide serum designed to target visible shine, textural irregularities, and dullness.
A glycolic acid toner that exfoliates the skin's surface to improve texture, tone, and radiance.
A lightweight hydration serum with multiple forms of hyaluronic acid, panthenol, and barrier-supportive lipids.
A lightweight leave-in scalp serum designed to support fuller, denser-looking hair.
A non-greasy daily moisturizer built around skin-identical moisturizing factors and humectants. Also available as a travel-size mini.
A 2% salicylic acid serum that helps clear pores, reduce congestion, and support blemish-prone skin.
A silicone-based cream suspension with 10% azelaic acid to target uneven tone, texture, and visible redness.
A lightweight water-based eye serum designed to help reduce the look of puffiness and dark circles.
A lightweight peptide-based serum created to support denser, fuller-looking lashes and brows.
A gentle foaming cleanser that removes dirt and impurities while respecting the skin barrier.
An advanced peptide serum with copper peptides designed to target multiple visible signs of aging at once.
A multi-active serum made to support the skin barrier, reduce visible redness, and boost hydration.
A lightweight emulsion designed to help even the look of skin tone and reduce the appearance of dark spots on the face and body.
A gentle exfoliating milky toner that smooths texture, boosts radiance, and supports hydration.
A single-ingredient face oil that helps support hydration, glow, elasticity, and a more supple-looking complexion.
A high-strength lactic acid serum that works at the skin's surface to smooth texture and improve radiance.
A transparent lash styling gel designed to help hold lift and curl for a natural, defined look.
A water-based peptide serum that targets signs of aging, elasticity, firmness, and smoothness.
An ultra-lightweight moisturizer that combines soothing hydration, barrier support, and reduced visible redness in a microemulsion format.
A high-strength anhydrous retinol serum designed to target visible signs of aging, uneven tone, and textural irregularities.
A high-strength rinse-off peel designed to improve texture, target dullness, and help prevent pore congestion.
A water-based brightening serum designed to target uneven tone, dark spots, and skin radiance.
A balm-to-oil style cleanser that removes makeup, sunscreen, and daily buildup while helping skin feel soft and hydrated.
A targeted serum designed to support visible facial plumpness and a fuller-looking appearance in volume-depleted areas.
A richer moisturizer designed to target dryness with natural moisturizing factors, plant-derived ceramides, and skin lipids.
A gentle chemical lip exfoliator designed to smooth rough lips while helping maintain hydration.
A daily antioxidant serum designed to brighten dull skin and help defend against environmental stressors.
A lightweight peptide serum designed to improve the look of expression lines in areas prone to deep-set folds.
A targeted blemish treatment formulated with 10% sulfur to help reduce the visible appearance of localized breakouts.
A lower-strength water-free retinol serum designed for early retinol users who want age-support and smoother-looking skin.
A peptide-focused serum designed to target fine lines and improve the look of firmer, plumper skin.
A lightweight gel moisturizer designed to provide all-day hydration while supporting the skin barrier.
A water-based eye serum designed to target crow's feet, under-eye wrinkles, puffiness, eye bags, and dark circles.
An age-support serum with a 15% solution of growth factors designed to help minimize and repair visible skin damage while improving the look of aging skin.
A body serum designed to target blemish-prone skin, smooth uneven texture, and improve the look of congestion on the body.
A gentler salicylic acid formula in an emollient, squalane-based base that helps decongest pores, smooth texture, and reduce visible redness.
A lightweight water-based vitamin C derivative serum that helps brighten skin and improve the look of uneven tone with less irritation potential than direct vitamin C.
A gentler alpha hydroxy acid serum that improves skin clarity, uneven tone, and texture while distributing more slowly than many other AHAs.
A lightweight plant-derived squalane oil that hydrates skin, supports the moisture barrier, and can also be used on hair for softness and shine.
A cream cleanser that removes makeup and daily buildup while respecting the skin barrier and helping skin stay comfortable.
A decongesting charcoal and clay mask with salicylic acid that targets clogged pores, excess oil, rough texture, and dullness.
A lightweight soothing serum that targets post-acne marks, uneven tone, texture, pore appearance, and barrier support.
A lightweight leave-in scalp serum designed to support scalp hydration and help relieve the look and feel of dryness.
A hydrating balm for lips, elbows, and cuticles designed to support softness, comfort, and smoother texture.
A water-free vitamin C suspension with pure L-ascorbic acid designed to brighten skin and improve the look of uneven tone.
A single-ingredient cold-pressed argan oil that helps reduce dryness, soften flaking skin, and add softness and sheen to hair.
A lightweight body lotion designed to deliver all-day hydration and support the skin barrier after one application.
A hydrating essence that softens skin, boosts barrier support, and helps improve the delivery of skincare layered after it.
A clarifying serum designed to reduce the look of pores, excess oil, and uneven skin texture while helping blemish-prone skin look clearer.
A high-strength retinaldehyde treatment that helps improve the look of wrinkles, dark spots, uneven tone, and texture.
A water-free antioxidant serum that helps protect skin from the visible effects of environmental stress and supports brighter, smoother-looking skin.
An oil-like antioxidant serum derived from French maritime pine bark that helps brighten skin and protect against oxidative stress.